We are a community of fathers who prioritize being present, intentional, and actively involved in the lives of our children. Your entire family will appreciate the fit and feel of our clothing as well as the meaningful message of intentional fatherhood that it conveys. This is a clothing brand with purpose.

Mission and Values

Active Dads Rule emphasizes the vital role that fathers play in the well-being of their children. The initiative promotes the idea that engaged fatherhood leads to positive outcomes for families and communities. It encourages fathers to be intentionally present and to actively participate in their children's lives, fostering strong relationships and positive development.

Community Engagement

The initiative not only focuses on the importance of fatherhood but also offers a range of apparel that serves as a statement of commitment to active parenting. This apparel is designed to celebrate and encourage fathers in their roles.

Notable Figure

Active Dads Rule serves as a platform for fathers to connect, share experiences, and promote the significance of being actively involved in their children's lives, ultimately aiming to inspire a culture of engaged fatherhood. Derrick Culpepper, a prominent figure associated with Active Dads Rule, gained attention through a viral video that highlighted the challenges faced by fathers, particularly in the context of societal issues affecting Black men. His story and involvement with the initiative underscore the importance of fatherhood in shaping children's futures and addressing broader social concerns.

Active Dads Rule serves as a platform for fathers to connect, share experiences, and promote the significance of being actively involved in their children's lives, ultimately aiming to inspire a culture of engaged fatherhood.